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How to build the worst Dry January pitch of all time
LockSimple

Jan 19, 2022

•

12 min read

How to build the worst Dry January pitch of all time

A foolproof guide to unsuccessfully soliciting trend coverage for any non-alcoholic beverage brand

Monster Energy hard seltzer *WHEN*

Jan 14, 2022

•

5 min read

Monster Energy hard seltzer *WHEN*

Plus: Brothtail taste test, craft brewing divestments, counterfeit bourbon + more!

Monster Energy hard seltzer *WHEN*
LockSimple

Jan 14, 2022

•

10 min read

Monster Energy hard seltzer *WHEN*

Plus: Brothtail taste test, craft brewing divestments, counterfeit bourbon + more!

📅 Make today the day, Fingers Fam!

Jan 12, 2022

•

2 min read

📅 Make today the day, Fingers Fam!

Grab a whole year of Fingers for cheaper than, like, one Blue Moon per month

On budget beer brands' unquenchable online thirst
LockSimple

Jan 10, 2022

•

11 min read

On budget beer brands' unquenchable online thirst

PBR's rimjob tweets vis-à-vis attention economics and bottom-shelf woes

Dave Infante
Dave Infante
When Blue Ribbon butt play goes south

Jan 7, 2022

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7 min read

When Blue Ribbon butt play goes south

Plus: Booze bears down, N/A beer trend debunk, hammered hamsters + more

I waited to send this until after the holidays

Jan 5, 2022

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9 min read

I waited to send this until after the holidays

State of The BoozeletterTM: 2021 Year In Review edition!

Thanks for calling the Whiskey Stone Giftee Helpline, how may I help you?

Jan 3, 2022

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14 min read

Thanks for calling the Whiskey Stone Giftee Helpline, how may I help you?

Tips & tricks to get the most from the drinking paraphernalia you did not ask for

🏆 We've been "featured," Fingers Fam!

Dec 29, 2021

•

3 min read

🏆 We've been "featured," Fingers Fam!

Score 20% off an annual subscription to celebrate the boozeletter's end-of-year shine

Inside a Cold War holiday cocktail party
LockSimple

Dec 24, 2021

•

10 min read

Inside a Cold War holiday cocktail party

A time-capsule look at how Americans closed out 1957, according to LIFE Magazine

How to appreciate "How To Appreciate Wine"
LockSimple

Dec 21, 2021

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14 min read

How to appreciate "How To Appreciate Wine"

Roaming the American drinking landscape with HBO's John Wilson

Hurtling towards the CPG singularity, one hard seltzer at a time

Dec 17, 2021

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8 min read

Hurtling towards the CPG singularity, one hard seltzer at a time

Plus: Christmas bar bouncing, alternative alcoholic assets, 'Elf' beer + more!

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