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1k sign-ups or bust: how I grew my independent Substack "boozeletter"​ this year, and stuff I've learned along the way

Remember the Starbucks "red cup controversy" of yesteryear?

"You’re always going to be the underdog."

"new underwear for when he sh*ts himself from all the hot sauce and alcohol"

Hard seltzer, "soft math," and campaign cash

Discuss: what was your "blackout Wednesday" experience?

A brief history of Tesla Tequila, which exists

"We've put so much faith in this idea that when we get to the suburbs, it's gonna be better."

$200 an ounce, and I feel not-fine

Are you planning to drink on election night?

Hard seltzer Great Buy? Hard seltzer Great Buy.

SHUCK NAP BUILD *destroy* REPEAT

The State of The Boozeletter™

Does White Claw have a white supremacy problem?

Take a hike, Anheuser-Busch

"I spent my furlough days sending money to others who had been furloughed."

Hell is empty, all the #DewGaritas are here

It's like bartender's choice but all the drinks make you sad

Our Man, The Cheese Mayor

Arise, Surly workers

Bud Light Seltzer's no good, very bad job

2-for-1 Shock Tops to own the libs

Get you an anti-racist beer sticker!

Hire me, White Claw

"I think we have a debt to pay."

Who's got the bar tab Venmo?

"Honor and respect" and hard seltzer

Gentrivitalization by brewery

Birthday drinks

"Craft beer is part of America, and America has problems."

There is only one not-bad drinking game

Ditching Dixie

Home is where the protests are

Fully Automated Luxury Newsmaking

"If you're gonna be about it, then be about it."

The language of the "big luau"

“Will you ever grow up?”

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