"From an inorganic growth algorithm into an organic growth algorithm"

At long last, Anheuser-Busch InBev has stopped the bleeding from its 2023 Bud Light fiasco and returned to bona fide growth. How did it accomplish this miracle of international commerce and shareholder return? So glad you asked. ABI’s global chief marketing officer Marcel Marcondes told analysts Tuesday that:

What he means, you see, is that ABI abandoned its debt-racking, results-mixed buying spree by which it had been adding volume last decade, and started trying to, y’know: do a better job selling the brands it already had in its portfolio. Which a) what a concept! And b) is not entirely true? ABI just completed a $490 million acquisition of 85% of BeatBox earlier this year, which delivered a not-immaterial boost to its North American volumes? Right? Hello? Is this thing on?

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