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From Monster Energy to Qanon in under 3 minutes

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From Monster Energy to Qanon in under 3 minutes

How a 2014 video about energy drinks foretold the delusions of today's right-wing boomers

Dave Infante
Oct 28, 2022
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From Monster Energy to Qanon in under 3 minutes

www.fingers.email

It’s a fitting moment for Christine Weick to be making the rounds on Twitter, as she did once again last week in a post that’s been retweeted 12,000 times so far. Call it a victory lap, or cosmic irony. Whatever you call it, there’s a certain poetry to the fact that a woman who went viral on social media nearly a decade ago with the satanic prophesy she envisaged on an energy drink label would go viral again in the final Elon Musk-free days of a platform broadly and semi-affectionately known as “the hellsite.” What would end times in a “digital town square” even be without an end-times sybil on hand to brandish a Monster tallboy and prattle zealously into the middle distance about numerology and witchcraft?

Twitter avatar for @RequiemArm
Jesse @RequiemArm
It’s pretty awesome how like every other person in America is this lady now
10:42 PM ∙ Oct 20, 2022
107,207Likes12,174Retweets

For the uninitiated, Weick is a middle-aged white woman known in some online circles simply as “The Monster Lady.” It’s an informal title she’s held since 2014, when someone filmed her giving a passionate presentation about the occult symbolism she detected in the label, slogan, and general trade dress of Monster Energy’s flagship beverage. If you don’t want to watch the video — which, I don’t blame you — here’s a taste of Weick’s electrifying, beverage-based paranoia:

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