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Big Soda's xXx-treme advantage
LockSimple

Dec 16, 2022

•

12 min read

Big Soda's xXx-treme advantage

Can Coke's data-harvesting "holy grail" boost its boozeward march?

3,065

Dec 12, 2022

•

2 min read

3,065

Achievement unlocked, bay-bee!!!

Adult Bêvèrãgęš
LockSimple

Dec 9, 2022

•

8 min read

Adult Bêvèrãgęš

To reverse wine's fading American cachet, do less

Vine goes up
LockSimple

Dec 7, 2022

•

9 min read

Vine goes up

The booze business is not "obsessed" with NFTs

Beer and The Machine

Dec 7, 2022

•

11 min read

Beer and The Machine

The Fingers "interview" with ChatGPT about the American beer business

Gorilla marketing
LockSimple

Dec 2, 2022

•

12 min read

Gorilla marketing

Slurp juice, Ape Water, and the baffling appeal of "headless" beverage brands

Slightly less desperate than a Democratic fundraising email

Nov 28, 2022

•

2 min read

Slightly less desperate than a Democratic fundraising email

20% off annual subscriptions, this week only

Grieving at the merch table

Nov 23, 2022

•

9 min read

Grieving at the merch table

We can't buy our way out of this American horror story

Dave Infante
Dave Infante
This Bud is not for you

Nov 18, 2022

•

13 min read

This Bud is not for you

Anheuser-Busch InBev's $75-million World Cup scorpion sting

Twitter Blue(s) for Big Beverage
LockSimple

Nov 16, 2022

•

8 min read

Twitter Blue(s) for Big Beverage

Oi, Groimes! Check out me tiquileh glasses!

A post-Twitter boozeletter

Nov 14, 2022

•

2 min read

A post-Twitter boozeletter

Help me future-proof Fingers

Our grocery money's gone, your honor!

Nov 11, 2022

•

9 min read

Our grocery money's gone, your honor!

You don’t have to have seen 'Wall Street: Money Never Sleeps' to get why this sucks ass!

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