🗣️ Let's discuss: Your Takes™ on last night's beverage-brand Super Bowl ads

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Good morning, Fingers fam! Your fearless Fingers editor is waltzing into the workweek with a mild hangover and a superabundance of sodium, having spent most of the afternoon/evening eating buffalo wings and drinking a few lagers as one does on Super Bowl Sunday. Last night’s Big Game was the first NFL game I watched in full in at least a year, and to tell you the truth I only turned it on for the commercials. Not in a “ha, ha the commercials are the best part of the Super Bowl” kind of way but also I guess sort of like that now that I think about it.

Anyway! I’ve written a lot about the Super Bowl advertising hustle here at Fingers, including such bangers as:

I also published a fun pair of stories at VinePair this past week that you should read instead of trying to work today about the logistics and chronology of Anheuser-Busch InBev’s three-plus decades of owning the exclusive rights to in-game advertising for alcohol/beer during the nation’s premier marketing/promotional event of the year.

That’s a lot of Super Bowl beverage-brand advertising coverage, if I do say so myself. So rather than bludgeoning you with yet another of my takes, today I want to hear from you instead. Some prompts:

  • Was it in Guy Fieri’s contract with ABI to show up to the game wearing the wardrobe from his Bud Light Hard Seltzer Soda ad?

  • Will any of ABI’s half-dozen ads (played out over the macrobrewer’s whopping four minutes of national air) actually inspire you to drink one of the brands advertised?

  • The weird techno-optimistic futurism of Bud Light Next’s debut spot—discuss!

  • Do you have thoughts on that regional Liquid Death spot?

  • Why in the world did Rémy Cointreau drop a bag again to advertise The Botanist Gin in the middle of February… and rehash a vague “save restaurants” message to boot?

  • How did you think of last night’s Super Bowl ads in the beer/booze/general beverage category stacked up to those in the recent past?

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I’d love to hear your take(s) on any/all of the above—or something else entirely! This comment thread is open to everyone, and I’ll be in and out throughout the day. Have a good day, and remember to stay hydrated… or should I say Guy-drated?! No, I should not. Do not try to hydrate with Bud Light Seltzer Hard Soda, you maniacs. See you in the comments!—Dave.