Arbitrator said: “Bang, bang, buddy.”

Chapter 3 of the special Fingers miniseries on the most chaotic rise-and-fall tale the modern beverage business has yet seen

Editor’s note: The boozeletter’s regular programming is on a honeymoon hiatus. While I’m gone, I’ve created a special miniseries from my (lightly edited) contemporaneous coverage of Bang Energy’s incredible rise and fall earlier this decade for the reading pleasure of paying Friends and Fingers old and new. Please buy a subscription to read The Ballad of Bang Energy in its entirety, if you haven’t yet. We’ll return to regular programming in early October!—Dave.

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Chapter 3: Bang Energy's CEO couldn't stop posting, and it may cost him $175M

Originally published April 2022 | Read previous chapters at Fingers.email

Longtime Fingers favorite Jack Owoc, the pseudoscientific meathead CEO of Bang Energy, came into 2022 fresh off a cameo in HBO’s How To with John Wilson, the launch of a hard seltzer line extension, and a year of gangbusters N/A sales to boot. But they/T.S. Eliot say April is the cruelest month, and the MAGA megadonor would likely agree.