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What's the biggest "brand refresh" miss you've ever seen?
Fingers’ visuals serve Fingers’ stories, usually poorly, but you guys don’t seem to care, because that’s not what you’re paying for.
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Dave Infante
21
They’re glad to guzzle their own brand
Plus: Fingers Regulatory Roulette!
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Dave Infante
3
It's "multicultural LDA Zillennials" at the turn
A Fingers special report on the Buzzwords of The Week of the Year (so far)
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Dave Infante
1
What's your generation's defining beer/wine/liquor?
The concept of generations is what humanities majors call a “social construct” and everybody else calls “fake,” but they are nevertheless the We…
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Dave Infante
26
Where are booze's "brotesters"?
Plus: When Bud Light first got fruity!
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Dave Infante
3
Blinding yourself with bad 'shine is finally legal again
Plus: "Hulk Hogan was not involved in that decision, and race was not a factor"
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Dave Infante
5
What's your state's dumbest booze law?
It is Fingers’ general editorial position that following good laws is good. But some laws are bad! Many are obtuse or outdated; others have been…
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Dave Infante
44
How the Brits beat us to Four Loko
Plus: Behold, the United States of Boilermakers!
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Dave Infante
 and 
Doug Mack / Snack Stack
1
The high-stakes TikTok booze ad paradox
Plus: How cold IPA got hot!
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Dave Infante
2

June 2024

It's all popping off in the orb-shaped RTD market
Plus: “Napa Valley lower your tasting-room fees” challenge (IMPOSSIBLE!)
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Dave Infante
4
What will be *the* drink of summer 2024?
Hello and welcome back to Fingers, an independent newsletter that is not about last night’s presidential debate. I didn’t watch (went to a ballg…
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Dave Infante
23
Wake up babe, new celebrity liquor scheme just dropped
Plus: Fingers Regulatory Roulette!
 • 
Dave Infante
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