The counterintuitive tale of two big-time THC bans

With the beer business in a state of multi-year decline, brewers and beer distributors have turned to non-alcoholic beverages infused with hemp-derived tetrahydrocannabinol (THC) to make up lost volume and revenue in states where it’s legal. We’ve talked about this before. In the absence of an updated federal farm bill clarifying whether Uncle Sam is down with Delta-9,¹ “where it’s legal” is very much a moving target, as state-level lawmakers across the country scramble to rein in their highly lucrative, federally unregulated THC markets. The divergent trajectories of these efforts in the US’ biggest hemp-derived marketplaces gets at how weird and fluid the political economy around THC is right now.

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