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Oliver Buchannon
Dave Infante

Award-winning independent journalist covering booze, labor, and much more. Subscribe to my newsletter, Fingers, and follow @its.fingers on Instagram.

Buzzwords

The booze industry has been captured by LinkedIn-brained perverts

Jul 19, 2026

•

4 min read

The booze industry has been captured by LinkedIn-brained perverts

It's time to choose The Buzzwords of The Week of Q2 2026!

Dave Infante
Dave Infante

Buzzwords

+1

"They call it zebra"

Jul 17, 2026

•

1 min read

"They call it zebra"

It's your Fingers Buzzwords of The Week!

Dave Infante
Dave Infante
Hire me, Four Loko

Jul 15, 2026

•

7 min read

Hire me, Four Loko

Plus: Fingers’ shitposts snubbed in Surfside’s Skimmers suit!

Dave Infante
Dave Infante

Weekender

Nobody is safe from Uncle Nearest's receiver

Jul 12, 2026

•

4 min read

Nobody is safe from Uncle Nearest's receiver

Plus: The world’s most expensive wine, now sold by... Reyes?!

Dave Infante
Dave Infante

Buzzwords

+1

"Evolving preferences for how customers engage"

Jul 10, 2026

•

1 min read

"Evolving preferences for how customers engage"

It's your Fingers Buzzwords of The Week!

Dave Infante
Dave Infante
America has a bar deficit. There's a better solution than #abundance

Jul 8, 2026

•

7 min read

America has a bar deficit. There's a better solution than #abundance

Plus: What killed Deschutes’ killer Coscto collab?!

Dave Infante
Dave Infante

Buzzwords

+1

"Engaging in that beer occasion"

Jul 3, 2026

•

1 min read

"Engaging in that beer occasion"

It's your Fingers Buzzwords of The Week!

Dave Infante
Dave Infante

Special Reports

Here are Diageo's new marketing org charts

Jul 3, 2026

•

2 min read

Here are Diageo's new marketing org charts

With major layoffs laid out, the troubled mega-firm's reorg takes shape

Dave Infante
Dave Infante

Special Reports

Fawn Weaver tells court Uncle Nearest receiver has "terminated" her

Jul 2, 2026

•

2 min read

Fawn Weaver tells court Uncle Nearest receiver has "terminated" her

Embattled cofounder asks judge to stay pending sale of one-time whiskey "unicorn"

Dave Infante
Dave Infante

Special Reports

Amid deep cuts, Diageo shutters Aviation's posh Portland flagship

Jul 2, 2026

•

1 min read

Amid deep cuts, Diageo shutters Aviation's posh Portland flagship

The struggling firm acquired the Ryan Reynolds-backed gin brand for $610 million in 2020

Dave Infante
Dave Infante

Interview

What ever happened to "neo-prohibitionism?"

Jul 1, 2026

•

5 min read

What ever happened to "neo-prohibitionism?"

The Fingers Podcast with STAT's Isabella Cueto on the MAHA movement's mysterious disinterest in alcohol

Dave Infante
Dave Infante

Weekender

More than twice the Loko of other Lokos on the market

Jun 28, 2026

•

5 min read

More than twice the Loko of other Lokos on the market

Plus: Keep those Stag’s Leaps, 19 Crimes, and Prisoners coming, boys!

Dave Infante
Dave Infante

Buzzwords

+1

"Brings clarity, confidence and talkability to the ready-to-drink range"

Jun 26, 2026

•

1 min read

"Brings clarity, confidence and talkability to the ready-to-drink range"

It's your Fingers Buzzwords of The Week!

Dave Infante
Dave Infante
Anheuser-Busch is clout-farming again

Jun 24, 2026

•

6 min read

Anheuser-Busch is clout-farming again

Plus: Amid more layoffs, Diageo pitches a “Bigger, Better, Fewer” future!

Dave Infante
Dave Infante

Special Reports

At Diageo, more cuts reveal "drastic" reorganization

Jun 23, 2026

•

3 min read

At Diageo, more cuts reveal "drastic" reorganization

Struggling spirits giant hopes layoffs, new strategy will juice US sales, internal documents show

Dave Infante
Dave Infante

Weekender

Six years of Fingers

Jun 21, 2026

•

5 min read

Six years of Fingers

An annual update on the State of The Boozeletter

Dave Infante
Dave Infante

Buzzwords

+1

"Fit-for-purpose propositions from the ground up"

Jun 19, 2026

•

1 min read

"Fit-for-purpose propositions from the ground up"

It's your Fingers Buzzwords of The Week!

Dave Infante
Dave Infante
Even Barstool’s founder disavowed UFC bigotry. Big Booze sponsors won’t

Jun 17, 2026

•

6 min read

Even Barstool’s founder disavowed UFC bigotry. Big Booze sponsors won’t

Plus: Anchor Brewing’s union workers want their jobs back!

Dave Infante
Dave Infante

Weekender

A total and complete shutdown of MBAs entering the beer industry

Jun 14, 2026

•

4 min read

A total and complete shutdown of MBAs entering the beer industry

Plus: Gallo is closing another big wine facility!

Dave Infante
Dave Infante

Buzzwords

+1

"Active achievers"

Jun 12, 2026

•

1 min read

"Active achievers"

It's your Fingers Buzzwords of The Week!

Dave Infante
Dave Infante
How to find bagholders for your half-baked booze brand

Jun 10, 2026

•

7 min read

How to find bagholders for your half-baked booze brand

Plus: Monster finally goes full Brawndo in Trump’s ‘Idiocracy’!

Dave Infante
Dave Infante

Weekender

Some guesses on Uncle Nearest's mystery buyer

Jun 7, 2026

•

4 min read

Some guesses on Uncle Nearest's mystery buyer

Plus: Reefer madness is forever!

Dave Infante
Dave Infante

Buzzwords

+1

"More extensive than usual"

Jun 5, 2026

•

1 min read

"More extensive than usual"

It's your Fingers Buzzwords of The Week!

Dave Infante
Dave Infante

Interview

Decoding zoomer/boomer bev-alc doomerism

Jun 3, 2026

•

5 min read

Decoding zoomer/boomer bev-alc doomerism

Feel Goods' Kate Bernot on how demographic and workforce shifts are rocking the booze business

Dave Infante
Dave Infante

Special Reports

In post-RNDC PNW reshuffle, Columbia buys into Hayden

Jun 1, 2026

•

2 min read

In post-RNDC PNW reshuffle, Columbia buys into Hayden

Memo from Idaho's largest wine wholesaler details investment from total-beverage counterpart

Dave Infante
Dave Infante
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