Up until this precise moment I have been blissfully unaware of Happy Dad. (I watched that ad you linked and threw up a bit in my mouth.) I wonder, though, how this might spill over as an impact on the hard seltzer category as a whole. I mean, we already had the 'Ain't no laws' crowd, and I see a headline about White Claw's possible white supremacy problem directly below this comment box, so I wonder how far a stretch it might be for seltzer in general, rather than Reactionary Dad in particular, to become the unofficial beverage of the looney right?
Up until this precise moment I have been blissfully unaware of Happy Dad. (I watched that ad you linked and threw up a bit in my mouth.) I wonder, though, how this might spill over as an impact on the hard seltzer category as a whole. I mean, we already had the 'Ain't no laws' crowd, and I see a headline about White Claw's possible white supremacy problem directly below this comment box, so I wonder how far a stretch it might be for seltzer in general, rather than Reactionary Dad in particular, to become the unofficial beverage of the looney right?