Owoc-alypse Now (then)

A ~double-feature final chapter~ of the special Fingers miniseries on the most chaotic rise-and-fall tale the modern beverage business has yet seen

Editor’s note: The boozeletter’s regular programming is on a honeymoon hiatus. While I’m gone, I’ve created a special miniseries from my lightly edited contemporaneous coverage of Bang Energy’s incredible rise and fall earlier this decade for the reading pleasure of paying Friends and Fingers old and new. Please buy a subscription to read The Ballad of Bang Energy in its entirety, if you haven’t yet. We’ll return to regular programming next week!—Dave.

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Chapter 7a: Owoc to remember

Originally published March 2023 | Read previous chapters at Fingers.email

If you’re reading this, you already know. Maybe? If not: just before midnight last night, the parent company of Bang Energy issued a brief press release announcing the appointment of a new interim chief executive. As a result (emphasis mine):

Founder, Chief Executive Officer (CEO) & Chief Science Officer (CSO), and Chairman John H. Owoc (“Jack”) will no longer serve in his role as CEO & CSO or as a member of the Board of Directors.

What?

No. Can they… no. They wouldn’t. They couldn’t! They… did?