Ben Franklin once famously said that “in this world nothing can be said to be certain, except death and taxes.” But some two and a half centuries later, another perpetual truth would emerge: namely, that Bang Energy CEO Jack Owoc will never stop posting for the 1.1 million Instagram followers he’s amassed as @bangenergy.ceo. Ever.

Videos of himself getting injected with stem cells for #gains? Post it. Dubious, legally actionable food-science claims? Post. It. Wanted poster-style illustrations of top executives of a one-time business partner that also happens to be one of the biggest consumer packaged goods firms on the globe?

You already know.