Aug 27, 2021Liked by Dave Infante

I'd like to hear more about the influencer economy in the alcohol / beverage industry. Maybe you could talk to a popular YouTuber / Instagrammer about the types of deals they are getting approached about, what goes into their decision to partner with a brand, would anything make them say no to a deal. Could also talk to someone on the brand side about how important influencer marketing is to them, how does it differ from regular advertising, etc. Maybe Greg from How to Drink on YouTube?

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FWIW: My next scheduled interview, dropping in a couple weeks (audio + written) will be with Joe Keohane, a former editor of mine and the author of the new book 'The Power of Strangers.'

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