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Wondering where all the digital dive bars went, not realizing they never existed at all

Jan 28, 2022

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13 min read

Wondering where all the digital dive bars went, not realizing they never existed at all

Miller Lite's "metaverse bar" stunt, plus Taco Bell-style hard seltzer and more!

👀 Did you see our *extremely fashionable* press hit?

Jan 26, 2022

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2 min read

👀 Did you see our *extremely fashionable* press hit?

Score 15% off a subscription to celebrate the boozeletter's appearance in Vogue (!)

Trying craft beer's biggest cult of personality in the court of public opinion

Jan 25, 2022

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12 min read

Trying craft beer's biggest cult of personality in the court of public opinion

Notes on BBC's BrewDog doc, plus BoJo BYOB x The Hold Steady, and more

Having a Normal OneTM, BrewDog style

Jan 21, 2022

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9 min read

Having a Normal OneTM, BrewDog style

Plus: Booze-by-mail, DualIPAs, "how do you do fellow LDAs" + more

Dave Infante
Dave Infante
How to build the worst Dry January pitch of all time
LockSimple

Jan 19, 2022

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12 min read

How to build the worst Dry January pitch of all time

A foolproof guide to unsuccessfully soliciting trend coverage for any non-alcoholic beverage brand

Monster Energy hard seltzer *WHEN*

Jan 14, 2022

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5 min read

Monster Energy hard seltzer *WHEN*

Plus: Brothtail taste test, craft brewing divestments, counterfeit bourbon + more!

Monster Energy hard seltzer *WHEN*
LockSimple

Jan 14, 2022

•

10 min read

Monster Energy hard seltzer *WHEN*

Plus: Brothtail taste test, craft brewing divestments, counterfeit bourbon + more!

📅 Make today the day, Fingers Fam!

Jan 12, 2022

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2 min read

📅 Make today the day, Fingers Fam!

Grab a whole year of Fingers for cheaper than, like, one Blue Moon per month

On budget beer brands' unquenchable online thirst
LockSimple

Jan 10, 2022

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11 min read

On budget beer brands' unquenchable online thirst

PBR's rimjob tweets vis-à-vis attention economics and bottom-shelf woes

Dave Infante
Dave Infante
When Blue Ribbon butt play goes south

Jan 7, 2022

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7 min read

When Blue Ribbon butt play goes south

Plus: Booze bears down, N/A beer trend debunk, hammered hamsters + more

I waited to send this until after the holidays

Jan 5, 2022

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9 min read

I waited to send this until after the holidays

State of The BoozeletterTM: 2021 Year In Review edition!

Thanks for calling the Whiskey Stone Giftee Helpline, how may I help you?

Jan 3, 2022

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14 min read

Thanks for calling the Whiskey Stone Giftee Helpline, how may I help you?

Tips & tricks to get the most from the drinking paraphernalia you did not ask for

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