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Hard seltzer is a psyop

Mar 25, 2024

•

3 min read

Hard seltzer is a psyop

Score a sweet discount on a Fingers subscription + sticker pack!

A brief history of the tater
LockSimple

Mar 21, 2024

•

13 min read

A brief history of the tater

Plus: Pappy Van BuzzBallz WHEN?!

Codifying the crossfade
LockSimple

Mar 19, 2024

•

10 min read

Codifying the crossfade

Plus: Fingers Regulatory Roulette!

Sure seems like a gift to teetotalers
LockSimple

Mar 17, 2024

•

9 min read

Sure seems like a gift to teetotalers

Plus: Perhaps “undignified and grotesque” is the experience you’re after!

Bourbon philanthropy is bad, actually

Mar 15, 2024

•

10 min read

Bourbon philanthropy is bad, actually

Plus: Not drinking Coors Light to respect a picket line!

The Coldbeer Heavier-Use Generation (CHUG) Act
LockSimple

Mar 12, 2024

•

9 min read

The Coldbeer Heavier-Use Generation (CHUG) Act

Plus: The beginning of craft beer’s barrel-aged age!

Kris Jenner hard tea WHEN?
LockSimple

Mar 10, 2024

•

9 min read

Kris Jenner hard tea WHEN?

Plus: “Cher A. Spirit” has turned me into a prohibitionist!

Remember the DraftKings beer funnel?
LockSimple

Mar 7, 2024

•

12 min read

Remember the DraftKings beer funnel?

Plus: Shane Gillis’ fans are Bud Light’s new target demo!

"Come for vacation, leave on probation"
LockSimple

Mar 5, 2024

•

10 min read

"Come for vacation, leave on probation"

Plus: That booch-on-booch deal arrives!

Napa Valley’s baller-bottle sales swoon
LockSimple

Mar 3, 2024

•

13 min read

Napa Valley’s baller-bottle sales swoon

Plus: Big Chungus bottles persist!

Mapping Bud Light's new Types of Guy
LockSimple

Mar 1, 2024

•

13 min read

Mapping Bud Light's new Types of Guy

Plus: Brace for a booch-on-booch deal!

California's open-container crucible
LockSimple

Feb 27, 2024

•

10 min read

California's open-container crucible

Plus: Wolfgang Puck and the brewpub conundrum!

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