Archive

1k sign-ups or bust: how I grew my independent Substack "boozeletter" this year, and stuff I've learned along the way

This piece originally appeared on LinkedIn (lmao), hence the hed. I regret nothing.

Remember the Starbucks "red cup controversy" of yesteryear?

Dec 28, 2020

•

13 min read

Remember the Starbucks "red cup controversy" of yesteryear?

Plus: The State of the BoozeletterTM, Fingers year-in-review, 2021 teaser + more

Dave Infante

"You’re always going to be the underdog."

Dec 22, 2020

•

19 min read

"You’re always going to be the underdog."

Former workers from Surly Beer Hall and Spyhouse Coffee Roasters on union election losses and lessons learned

"new underwear for when he sh*ts himself from all the hot sauce and alcohol"

Dec 10, 2020

•

14 min read

**"new underwear for when he sh*ts himself from all the hot sauce and alcohol"**

The Fingers Gift Guide, Mac's "autonomous zone," pumpkin beer maybe-#spon, and more

Hard seltzer, "soft math," and campaign cash

Nov 29, 2020

•

17 min read

Hard seltzer, "soft math," and campaign cash

Coors Seltzer says "restore America's rivers." In the past election cycle, its parent company donated $55,000 to anti-clean water lawmakers.

A brief history of Tesla Tequila, which exists

Nov 18, 2020

•

11 min read

A brief history of Tesla Tequila, which exists

Plus: White Claw in SC, Waffle House's new beer, the State of The BoozeletterTM, and more

"We've put so much faith in this idea that when we get to the suburbs, it's gonna be better."

Nov 13, 2020

•

22 min read

"We've put so much faith in this idea that when we get to the suburbs, it's gonna be better."

The Fingers interview with Jason Diamond on 'The Sprawl', 'The Swimmer', and getting drunk in the suburbs

Nov 5, 2020

•

9 min read

$200 an ounce, and I feel not-fine

Notes on James Carville's expensive whiskey and obsolete centrism

Hard seltzer Great Buy? Hard seltzer Great Buy.

Nov 1, 2020

•

7 min read

Hard seltzer Great Buy? Hard seltzer Great Buy.

Plus: Mommy needs her juice, A.C.L.T.M.S.W.D.A.R., and more

Oct 27, 2020

•

11 min read

**SHUCK NAP BUILD destroy REPEAT**

On #TheBarfitiProject, and the sublime horror of commodity bar decor

Oct 20, 2020

•

6 min read

The State of The BoozeletterTM

The Good Ship Fingers sails forth seeking 1,000th subscriber and/or fame & fortune

Does White Claw have a white supremacy problem?

Oct 9, 2020

•

10 min read

Does White Claw have a white supremacy problem?