"Across Dayparts"

For the second time in as many months, our Buzzwords of The Week winner hails from Starbucks, a leading union-busting company that also happens to offer bad coffee and free bathrooms for the biblical blowouts that invariably follow. A press release recapping Big Green’s 2026 Investor Day last week touted…

…which apparently just means it’s launching new food and drink meant to be consumed in the afternoon. Look, I get it. Without a well-established social construct that divides the day into, say, 24 parts that people can easily track on some sort of high-tech portable device—something they could watch, or at the very least, quickly clock—there’s simply no other way to communicate this concept at this time.

If you see beverage-alcohol corporatespeak in the wild that deserves to be the next Fingers Buzzword, submit it for consideration to [email protected]. All submissions anonymous!