Anheuser-Busch could use another TikTok psyop

Welcome to The Fingers Weekender, a Sunday digest exclusively for paying Friends of Fingers featuring the independent journalism about drinking in America you love, optimized for hungover scrolling. In today’s edition:

• Every major macrobrewer has posted third-quarter losses so far;

• US wine customers are paying more than Trump’s tariffs are worth;

• In push for dismissal, Diageo is calling tequila-purity plaintiffs flat-earthers;

• Publicly traded bev-alc firms have lost almost a trillion dollars in value this decade;

And much more. As ever, if someone forwarded this to you, buy a subscription to get next Sunday’s edition straight in your inbox.

The Weekender is only for paid subscribers.