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In America, beer is the drink of the everyman, and the everyman lives in the heartland. Right? Sort of? This is not bullshit per se. A broad cross-section of the country does drink beer, in no small part because it is cheaper, more available, and less intimidating than wine or spirits. And being brewed from cereal grains, beer does have some real ties to the United States’ breadbasket. But in practice, references to “everyman” and “heartland” aren’t statements of fact so much as emotional appeals to an imagined national essence. In so many words: marketing. Much closer to bullshit per se!
This is as good a lede as I can muster for The ComBar, Anheuser-Busch InBev’s latest ham-fisted sop to the Hard-Working Blue-Collar Real Americans™️ that it is still (three years on from the Bud Light fiasco!) desperate to appease. The country’s biggest brewer is clout-farming again, and its target demographic says a lot about how it actually understands this country—and doesn’t.
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