The market for pre-packaged shooters exists somewhere between the gas-station pork rind display and the bulletproof glass in front of the cash register. This is not a good place to find Buzzwords of The Week; in fact, it’s not a good place generally. But! That’s nothing a little lofty language can’t fix, right?! (No.) A tipster turned me onto this LinkedIn post from a design agency called BrandMe touting its work on Twisted Shotz, a novelty line owned for some reason by Asahi’s subsidiary in the United States. The firm says its new “design system”…
brings clarity, confidence and talkability to the ready-to-drink range
…which, yes, is a pretentious and purple way to talk about the labels you designed for the packaging of 20%-ABV flavored liqueur slurries in plastic shot glasses that your client markets to big-ass fans of Big Ass Fans. But to be fair, they’re clearly very talkable!
If you see beverage-alcohol corporatespeak in the wild that deserves to be the next Fingers Buzzword, submit it for consideration to [email protected]. All submissions anonymous!
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