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"Operationalizing and double-clicking on the priorities"
It's your Fingers Buzzwords of The Week!
Dave Infante
February 20, 2026
When I first learned that outgoing Heineken chief executive Dolf Van den Brink had described the firm’s upcoming 5,000-6,000-person layoffs as told CNBC’s Squawk Box Europe as “a first operationalization of [its prior] debt commitment,” I figured that was the money quote. But then I read the transcript of the macrobrewer’s mediocre recent earnings call. Look at ol’ Dolf outdoing himself:
It is all about accelerating disciplined execution. The announcements that we included in our release today on productivity, on FTE reductions, should be seen very much in that spirit. And we’re not slowing down, we are accelerating.
We’re now really operationalizing and double-clicking on the priorities as we presented them in Seville.
I mean, there are Dutch Masters, and then there are Dutch masters. I don’t know if Van den Brink paints on canvas, but he certainly does on the page. What a privilege to be alive and posting at the same time as Big Green’s titan of tittle-tattle. Whoever helms Heineken next has some very big Buzzwords of The Week expectations to fulfill, indeed.
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