Welcome to The Fingers Weekender, a Sunday digest exclusively for paying Friends of Fingers featuring the independent journalism about drinking in America you love, optimized for hungover scrolling. In today’s edition:

  • Big Beer had a first quarter full of disorder;

  • Trump torched nearly 3/4ths of US wine exports to Canada in March;

  • Campari Group took a Q1 loss on tough (and partly tariff-insulated!) US sales;

  • InstaCart’s new on-demand booze app is less stupid than it looks;

And much more. At the suggestion of some longtime Friends of Fingers, I’ll be tweaking the format on this sometimes-lengthy digest to make it more, ah, digestible. Let me know what you think in the comments, or just shoot me a reply to this email! As ever, if someone forwarded this to you, buy a subscription to get next Sunday’s edition straight in your inbox.

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Thomas Van de1 year ago

I was competing in a cocktail contest in manhattan last week and literally every bartender opened the conversation with the Diageo lawsuit. I think, depending on if the plaintiffs manage to get some mainstream coverage, they might be able to break through and break the Casamigos chokehold. I literally cannot get some of these finance bros to drink Don Fulano when we price it for half as much

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Dave InfanteAuthor1 year ago

I'm not a lawyer (obviously lol) but this strikes me as a somewhat straightforward false-advertising claim from a class-action veteran who I assume would not bother with the case unless he thought it was worth a shot. Plus obviously the fact that it's happening with the backdrop of the CRT's feud with Tequila Matchmaker et al. over additive marketing adds to the intrigue.

What's crazy about Casamigos' hegemony over the Blue Buttondown Brigade is that Diageo kinda can't seem to figure out what to do with that brand! Like, it's all just inertia! I haven't seen a Casamigos ad in god knows how long, and I write about this stuff for a living!

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