Everybody who follows the booze industry knows that Breakthru Beverage Group bailed on acquiring Republic National Distributing Company’s joint-venture operations in Kentucky and Indiana this past summer. But nobody outside the company really knows why it bailed. Luckily, chief commercial officer Kevin Roberts recently spilled the beans, telling BevNET’s Ferron Salniker:
In light of the complexity stemming from the transaction, we determined that it just wasn’t in the best interest of our business to move forward.
This clears up a lot, because companies rarely try to act in their best interest! As a point of order for any execs that find themselves speaking to Ferron in the future, feel free to just say “shit was fucked, yo.” She won’t be offended! (I asked.)
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