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Zoomer-splaining wine to a roomful of GALLO execs

Plus: The most powerful growth mindset in the beverage industry!

Author

Dave Infante
September 21, 2025

Welcome to The Fingers Weekender, a Sunday digest exclusively for paying Friends of Fingers featuring the independent journalism about drinking in America you love, optimized for hungover scrolling. In today’s edition:

  • Beer is down and THC seltzer is up in one of the latter’s first boom markets;

  • California’s winegrape harvest is trending towards its lowest tonnage in four decades;

  • Jim Beam is beating the whiskey blues; 

  • “WAR” IS OVER! If you want it;

  • Starbucks’ union baristas are girding for another national strike;

And much more. As ever, if someone forwarded this to you, buy a subscription to get next Sunday’s edition straight in your inbox.

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