"I would carry that if it met my quality standards."

The Fingers Interview with Whole Foods' Mary Guiver about "hard milk," good stories, and scouting booze trends

"Functional" booze is an oxymoron

If the latest class-action cases are any indication, it's a legal liability, too

Why "seltzperts" still dominate the discourse

What we can learn from this week's viral hard seltzer blind-tasting

Life is a (hard seltzer) highway

How road-trip brands are detouring into flavored malt beverage territory

Insider-trading bourbon on Facebook, what could possibly go wrong?

Risky whiskey posts lead to embezzlement charges, "The Lululemon of Wines" + more

Where are booze's "brotesters"?

Move fast and... ah... reform alcohol regulations?

Facebook created Glizzy Claw, change my mind

#Content starfish and the hotdog-flavored hard seltzer

The Gosling Index of Ready-to-Drink Premiumization and/or VibesTMSM®©

A vital forecasting resource from the boozeletter's award-losing in-house market research arm

📈 State of the BoozeletterTM️: June 2022 edition

🧾 Settling Up for June 2022

As Budweiser celebrates "Freedom," Anheuser-Busch funds abortion ban

Plus: The "Love It or Leave It" Blackout Starter Pack, “Best Bar” listicles seem bad, actually + more

Think of it like a Bloody Mary