"Functional" booze is an oxymoron

If the latest class-action cases are any indication, it's a legal liability, too

Why "seltzperts" still dominate the discourse

What we can learn from this week's viral hard seltzer blind-tasting

Life is a (hard seltzer) highway

How road-trip brands are detouring into flavored malt beverage territory

Insider-trading bourbon on Facebook, what could possibly go wrong?

Risky whiskey posts lead to embezzlement charges, "The Lululemon of Wines" + more

Where are booze's "brotesters"?

Move fast and... ah... reform alcohol regulations?

Facebook created Glizzy Claw, change my mind

#Content starfish and the hotdog-flavored hard seltzer

The Gosling Index of Ready-to-Drink Premiumization and/or VibesTMSM®©

A vital forecasting resource from the boozeletter's award-losing in-house market research arm

📈 State of the BoozeletterTM️: June 2022 edition

🧾 Settling Up for June 2022

As Budweiser celebrates "Freedom," Anheuser-Busch funds abortion ban

Plus: The "Love It or Leave It" Blackout Starter Pack, “Best Bar” listicles seem bad, actually + more

Think of it like a Bloody Mary

What does the ghost of Milton Friedman even know about beer, anyway?

Gut-checking Big Beer's "greedflation" participation + “Let’s all get drunk, high & hot”