Monster Energy hard seltzer SOON COME + new TikTok #speakeasy just dropped
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The timeless allure of cracking a beer and "look[ing] hot on the internet"
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Forcing booze delivery workers to card drunk customers? What could go wrong!
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The Fingers Interview with Whole Foods' Mary Guiver about "hard milk," good stories, and scouting booze trends
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If the latest class-action cases are any indication, it's a legal liability, too
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What we can learn from this week's viral hard seltzer blind-tasting
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How road-trip brands are detouring into flavored malt beverage territory
Risky whiskey posts lead to embezzlement charges, "The Lululemon of Wines" + more
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🗣️ Let's discuss: What's the best (or worst) booze brand tattoo you've ever seen?Alcohol and life-changing decisions go together like toasters and bathtubs, which is why many tattoo parlors and artists have rules against tatt…
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Move fast and... ah... reform alcohol regulations?
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#Content starfish and the hotdog-flavored hard seltzer
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A vital forecasting resource from the boozeletter's award-losing in-house market research arm
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