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A handy form letter to explain to your boss why and how the boozeletter helps you do your job better!
Fingers is not, strictly speaking, a trade publication. But many members of the Fingers Fam are in the business of beverage alcohol in one capacity or another. If that’s you, I’ve created a handy little form letter you can copy/paste into an email to your boss to explain why and how a paid subscription to the boozeletter will help you do your job better!
Please use this form letter if you work for:
A beer, wine, or spirits producer;
A distributor of same;
A retailer of same;
A bank that makes loans to same;
A government regulator or policymaker that focuses on same;
An ad agency, marketing/PR firm, or consultancy that services beverage-alcohol clients, or hopes to;
A restaurant or bar;
A company that has nothing to do with beverage alcohol but takes a very wide view of what constitutes “ongoing professional education;”
A company that your dad owns, if you hate your dad;
And so on, and so forth. You get the idea! Please do not use this form letter if you work for:
The actual police;
Aaand, that’s it. To the letter! I recommend copy-pasting directly above a forward edition of Fingers, but you do you. Feel free to tweak as you see fit. The world is your oyster, explore the space, yadda yadda.
Dear [your boss’s name],
This is Fingers, an independent newsletter about drinking in America written It’s read by ~4,500 beverage-alcohol and CPG professionals from Anheuser-Busch Inbev, Molson Coors, Heineken, Coca-Cola, PepsiCo, New Belgium Brewing, Boston Beer Company, and many more, plus oodles of rank-and-file drinkers, too.
With a paid subscription, I’ll benefit from Fingers' well-informed, unorthodox, and entertaining source of original coverage, commentary, and ideas on the business, culture, and chaos of drinking in America. Think of it as a "finger" (ahem) on the pulse of the American drinking public, delivered to my inbox multiple times each week by a two-time James Beard award-winning beer journalist with over a dozen years of experience reporting on the beverage-alcohol space.
Would it be cool for me to expense an annual subscription to this? It’s just $80/year, which gets me access to all Dave’s newsletters, plus the entire archive of interviews with industry insiders, and the Fingers Weekender, a weekly news digest optimized for hungover scrolling. Or maybe we should get a subscription for the whole team? Dave offers custom discounts when you buy as a group, I’d be happy to hit him up about it.
Let me know, thanks!
P.S.: Check out Fingers on Instagram, it’s hilarious.