How to expense Fingers

Fingers is not, strictly speaking, a trade publication. But many members of the Fingers Fam are in the business of beverage alcohol in one capacity or another. If that’s you, I’ve created the handy form letter below for you to copy/paste into an email to your boss to explain why and how a paid subscription to the boozeletter will help you do your job better. And to sweeten the deal, here’s a discount on your first year:

Please use this form letter and discount if you work for:

• A beer, wine, or spirits producer;

• A distributor or retailer of same;

• A bank that makes loans to same;

• A government regulator or policymaker that focuses on same;

• An ad agency, marketing/PR firm, or consultancy that services beverage-alcohol clients, or hopes to;

• A restaurant or bar;

• A company that has nothing to do with beverage alcohol but takes a very wide view of what constitutes “ongoing professional education;”

• A company that your dad owns, he won’t mind;

And so on, and so forth. You get the idea! Please do not use this form letter if you work for:

• The actual police;

Aaand, that’s it. To the letter! I recommend copy-pasting directly above a forward edition of Fingers, but you do you. Feel free to tweak as you see fit. The world is your oyster, explore the space, yadda yadda. (And of course, if you’re your own boss, you can buy a subscription right now—they’re 10% off.)

Dear [your boss’s name],

This is Fingers, an independent newsletter about drinking in America read by over 5,000 beverage-alcohol professionals at category-leading firms, plus oodles of consumer-packaged-goods entrepreneurs, hospitality workers, and rank-and-file drinkers, too.

With a paid subscription, I’ll benefit from Fingers' smart, unorthodox, and entertaining source of original coverage, commentary, and ideas on the business, culture, and chaos of drinking in America. Think of it as a "finger" (ahem) on the pulse of the American drinking public, delivered to my inbox multiple times each week by a two-time James Beard award-winning journalist with over a dozen years of experience reporting on the beverage alcohol space. 

Here are some recent Fingers stories:

• Our Jenga tower of a grocery system

• Mr. Musk's Magical Rube Juice ($150)

• Big Tech, meet Big Alcohol

Would it be cool for me to expense an annual subscription to this? It’s just $72 for the first year (down from $80), which gets me access to all Dave’s newsletters, plus the entire archive of interviews with industry insiders, and the Fingers Weekender, a weekly news digest optimized for hungover scrolling. Or maybe we should get a subscription for the whole team? Dave offers custom discounts when you buy as a group, I’d be happy to hit him up about it.

Let me know, thanks!

[Your name]

P.S.: Check out Fingers on Instagram, it’s hilarious.