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Raise your hand if you miss the old Four Loko

Plus: Trying to make sense of George Clooney’s new nonalcoholic beer brand!

Sundays are normally reserved for The Fingers Weekender, but I’m on the road this weekend, so instead, I’ve got a special announcement below. Normal programming resumes next week. In the meantime, make sure to check out:

  • My report at Fingers on Pernod Ricard’s near-total exit from RNDC, including a memo from the troubled mega-wholesaler’s CEO;

  • My column at VinePair trying to make sense of George Clooney’s new nonalcoholic beer brand;

  • The Buzzwords of The Week at Fingers, which are, of course, “empathy-first”;

  • My mid-week report at Fingers on the Uncle Nearest bankruptcy that kinda wasn’t;

And that’s about it. As ever, if someone forwarded this to you, buy a subscription to get next Sunday’s edition straight in your inbox.

Longtime readers know Four Loko holds a special place in… well, if not my heart, per se, some part of my psyche, at least. “With fruity flavors, an inscrutable name, and enough caffeine to fire up even the poopiest of party-poopers,” I wrote in “The Summer of Loko,” an essay about the halcyon, high-gravity late Aughts published in this very boozeletter, “it was THE drink of twenty-something ‘heavy users’ during this heady era. And make no mistake, this was THE era for heavy-using twenty-somethings, too.”

Feeling nostalgic, my fellow former twenty-something who’s now pushing 40? Then, boy, do I have the hat for you.

Now at in stock at The Fingers Shop is an extremely limited run of the all-new I MISS THE OLD FOUR LOKO hat, designed with the discerning elder millennial in mind. This is no janky drop-shipping job, either: I’ve got 10 of these finely embroidered, 100%-cotton beauties in inventory here at Fingers HQ, ready to ship out anywhere in the United States. Reminisce on the alco-addled days of your youth in style, or grab one for a friend/spouse/etc. When they’re gone, they’re gone, so don’t miss out.

Also back in stock at The Fingers Shop are these three classic boozeletter designs. They’re all on the same one-size-fits-all 100%-cotton embroidered hat, and they all sold out in the inaugural run. If you want one, don’t sleep on it.

Last but not least, Fingers sticker packs are always available at the shop for those who’d like to show off their impeccable taste in independent journalism about drinking in America on their laptops, water bottles, etc.

Buying something from The Fingers Shop is one way you can help me produce more award-winning coverage and commentary about the business, culture, and politics of booze. Of course, buying a subscription is the single best way to support Fingers, so if you don’t miss the old Four Loko, consider upgrading today instead:

Or do both! I’m not going to stop you! It’s all so, so appreciated. Hope to see you on the other side of the paywall.—Dave.

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