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Tears of The Left had an Ultra Right problem

Plus: The “payday loan” theory of RNDC’s new financing!

If you don’t know what that subject line means, congratulations on living well. Alas, I must ruin your blissful ignorance. Tears of The Left (ToTL) is an anti-woke bourbon brand that endorsed by such cultural titans as Rob Schneider and Kevin Sorbo. It’s a color-by-numbers conservative pander-brand, in other words—so much so that just a few months ago I used it as a case study in the anatomy of a right-wing booze grift. As it turns out, ToTL might be even truer to this hoary genre than it initially appeared: it appears to be struggling to send people the whiskey they paid for.

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🚛 The “payday loan” theory of RNDC’s new financing

Last Friday, the chief executive of Republic National Distributing Co. sent a memo to employees announcing the firm had "finalized an agreement with our lenders to provide significant additional funding" that "creates a pathway to success for RNDC." You can read the entire message—which I obtained from several current workers at the flailing mega-wholesaler who have been granted anonymity to protect their livelihoods—here.

(As ever, if you know more, bang my line: [email protected] via email, or dinfontay.11 via Signal.)

There are a few ways to think about this development, which was first reported by the my colleague Jessica Infante at Brewbound. The first way to take it is at face value: RNDC is fine, nothing to see here, please carry on! You’re welcome to read it that way, I guess. But based on my reporting on the firm and its track record of communication over the past 12 months, I have a hard time buying that.

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I depend on reader support to publish this independent journalism about drinking in America. Please grab a subscription now to read the rest of this report:

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🕊️ RIP Whiskey Fridays, we hardly knew ye

R.I.P. | Prem Thakker/Bluesky (edited)

Apropos of the skeet above: they say you don’t know what you’ve got ‘til it’s gone, and, well, Whiskey Fridays with CBS’ resident shit-eater Tony Doukopil is definitely gone. Last week, after Zeteo’s Prem Thakker published images showing a CBS Evening News set mocked up with a Jack Daniel’s sponsorship placement, I contacted The Brown-Forman Corporation to find out whether it was involved in whatever embarrassing new misadventure Bari Weiss and her clown-shoed anchor were cooking up at the Trump regime’s favorite network. The spirits conglomerate told Fingers it most certainly was not. Shortly thereafter, a CBS spokesperson insisted to the New York Post’s media reporter Alex Steingrad that this was all just a hypothetical anyway:

This is not a segment for broadcast. This is not a real title. This is not a real sponsor. And this is not a real story. This is simply an experimental mockup the graphics team created with placeholder text for a potential non-televised, in-person private event.

Seems a bit like they doth protest too much, and making this statement to the New York Post, a notorious right-wing rag, is a bit of a flag. But regardless, it gone, and with it, Jack Daniel’s best shot at reaching the nine slack-jawed rubes still tuning into Vichy CBS. Alas. Maybe the real Whiskey Fridays was the friends we met along the way.

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