23 Comments
Jun 28Liked by Dave Infante

Summer 2024: Hard Milk LAGER.

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IT'S TIME, THE PEOPLE CRY OUT WITH ONE VOICE

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Jun 28Liked by Dave Infante

Lagering the milk is the key. That's what's been missing.

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More and more people are saying this

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Jun 28Liked by Dave Infante

Even before I read your guesses my mind went to Long Drink. It's probably because I'm a golfer, but I feel like I'm seeing their marketing and brand ambassadors everywhere...

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Yeah it's poised, for sure

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Jun 28Liked by Dave Infante

The answer will not be a beer and it most certainly won't be *this* beer, but I have been truly astonished by the amount of Yuengling Flight in my vicinity this summer. Even more so when I learned that it debuted four damn years ago.

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Whoa. Really? REALLY? That honestly blows my mind as well, I didn't know a soul drank that. I don't think I've ever seen one "in the wild" (i.e., organically ordered/purchased by a paying customer.) Do you live *in* Pottsville PA?

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Jun 28Liked by Dave Infante

Seconding flights here in Central FL. They've become a stock drink at parties here.

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author

Interesting. Yuengling has that Tampa facility now so maybe its distros have been more bought in in that market...

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Jun 28Liked by Dave Infante

No, despite your hatred of the market and those who are successful in it (like Renner), he isn't the one in the wrong at Sweet Grass Vodka. Jarrod Swanger is the slimy grifter and much like those employees Renner didn't get what HE was supposed to be paid.

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Oh yeah, I don't think our man Jeremy is in the wrong. I didn't say he was! However, when somebody with lots of money makes *even more money* lending credibility to something something shady, I think there's a moral case for them returning their earnings to those harmed by it. You may not, which is your prerogative! But if I were working there, and Sweet Grass missed one of my paychecks, I might have thought to myself "Well Jeremy Renner is involved, surely this thing is real and not just a house of cards, right?" And if I were Jeremy Renner (who by all accounts does not need the "several hundreds of thousand dollars" in endorsement fees that Sweet Grass allegedly paid him), I might want to do a good turn to people less fortunate than me.

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(Despite my hatred of the market and those who are successful in it, of course)

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Jun 28Liked by Dave Infante

I don’t know what brand is behind it, but cocktail Instagram people were pushing the Batanga hard in the spring/early summer, at least in my feed. Would be cool to see it take off, though I guess that really just means the drink of the summer is Coca-Cola.

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Oh shit, Batanga gang stand UP! This episode of Cocktail College from my VinePair colleague was pretty good iirc: https://vinepair.com/cocktail-college/the-batanga/

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Jun 28Liked by Dave Infante

Buffalo! So about as far as you are. Coolers here are usually filled with Bud Light or Blue Light (and you must pick a side), but increasingly the larger parties I've been to are also floating Flights.

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Jun 28·edited Jun 28Author

Wow. Who's the typical drinker? Are they capturing the coveted male heavy user?

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Jun 28Liked by Dave Infante

Largely old whites. I think there's a little spillover from the AB nonsense into knock-off Mich Ultra. But certainly some indiscriminate young drinkers too who like the low-cal angle.

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Yeah word, I'd buy that about Mich Ultra abandoners. The younger drinkers too, to some extent. I saw some Corona Premier in a cooler the other day. You seen that shit? 90 calories. Tastes terrible. But it's not Mich Ultra!

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Jun 28Liked by Dave Infante

Saw and emphatically passed. Reminds me of Bud Select. I'm good.

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Remember Black Crown lmao

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Jun 28Liked by Dave Infante

Ha! I do but I was in STL for the 55-cal experiment and left before Black Crown so I never let that into my temple

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