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Sippable spin-offs soon come
LockSimple

Sep 9, 2022

•

10 min read

Sippable spin-offs soon come

Add "prestige TV series" to the list of things that are now hard seltzer

*goes to a mezcal palenque once*
LockSimple

Sep 1, 2022

•

12 min read

*goes to a mezcal palenque once*

A photo report from Real Minero, one of Mexico's premiere mezcal producers

Early bangers

Aug 24, 2022

•

10 min read

Early bangers

Opening up the boozeletter archives for your reading pleasure.

Senator Budweiser?
LockSimple

Aug 19, 2022

•

7 min read

Senator Budweiser?

Posting Clydesdale cringe on the campaign trail

Recent booze scams, rated and appreciated
LockSimple

Aug 15, 2022

•

8 min read

Recent booze scams, rated and appreciated

Taking stock of grifting's Barrel Age

Are they saying "boo" or "boo-zeletter?"

Aug 7, 2022

•

2 min read

Are they saying "boo" or "boo-zeletter?"

Montgomery Burns would never make this deal... but I will.

Please use "Beast Unleashed" in a sentence
LockSimple

Aug 5, 2022

•

6 min read

Please use "Beast Unleashed" in a sentence

Monster Energy hard seltzer SOON COME + new TikTok #speakeasy just dropped

From #yetibutts to #beerposters, and beyond
LockSimple

Aug 3, 2022

•

9 min read

From #yetibutts to #beerposters, and beyond

The timeless allure of cracking a beer and "look[ing] hot on the internet"

Delivery workers ≠ bouncers

Jul 29, 2022

•

9 min read

Delivery workers ≠ bouncers

Forcing booze delivery workers to card drunk customers? What could go wrong!

"I would carry that if it met my quality standards."
LockSimple

Jul 27, 2022

•

14 min read

"I would carry that if it met my quality standards."

The Fingers Interview with Whole Foods' Mary Guiver about "hard milk," good stories, and scouting booze trends

"Functional" booze is an oxymoron
LockSimple

Jul 25, 2022

•

10 min read

"Functional" booze is an oxymoron

If the latest class-action cases are any indication, it's a legal liability, too

Why "seltzperts" still dominate the discourse
LockSimple

Jul 22, 2022

•

10 min read

Why "seltzperts" still dominate the discourse

What we can learn from this week's viral hard seltzer blind-tasting

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An independent newsletter about drinking in America.


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