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Are they saying "boo" or "boo-zeletter?"

Aug 7, 2022

•

2 min read

Are they saying "boo" or "boo-zeletter?"

Montgomery Burns would never make this deal... but I will.

Please use "Beast Unleashed" in a sentence
LockSimple

Aug 5, 2022

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6 min read

Please use "Beast Unleashed" in a sentence

Monster Energy hard seltzer SOON COME + new TikTok #speakeasy just dropped

From #yetibutts to #beerposters, and beyond
LockSimple

Aug 3, 2022

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9 min read

From #yetibutts to #beerposters, and beyond

The timeless allure of cracking a beer and "look[ing] hot on the internet"

Delivery workers ≠ bouncers

Jul 29, 2022

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9 min read

Delivery workers ≠ bouncers

Forcing booze delivery workers to card drunk customers? What could go wrong!

"I would carry that if it met my quality standards."
LockSimple

Jul 27, 2022

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14 min read

"I would carry that if it met my quality standards."

The Fingers Interview with Whole Foods' Mary Guiver about "hard milk," good stories, and scouting booze trends

"Functional" booze is an oxymoron
LockSimple

Jul 25, 2022

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10 min read

"Functional" booze is an oxymoron

If the latest class-action cases are any indication, it's a legal liability, too

Why "seltzperts" still dominate the discourse
LockSimple

Jul 22, 2022

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10 min read

Why "seltzperts" still dominate the discourse

What we can learn from this week's viral hard seltzer blind-tasting

Life is a (hard seltzer) highway
LockSimple

Jul 20, 2022

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8 min read

Life is a (hard seltzer) highway

How road-trip brands are detouring into flavored malt beverage territory

Insider-trading bourbon on Facebook, what could possibly go wrong?

Jul 15, 2022

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6 min read

Insider-trading bourbon on Facebook, what could possibly go wrong?

Risky whiskey posts lead to embezzlement charges, "The Lululemon of Wines" + more

Where are booze's "brotesters"?
LockSimple

Jul 11, 2022

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9 min read

Where are booze's "brotesters"?

Move fast and... ah... reform alcohol regulations?

Facebook created Glizzy Claw, change my mind

Jul 8, 2022

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5 min read

Facebook created Glizzy Claw, change my mind

#Content starfish and the hotdog-flavored hard seltzer

The Gosling Index of Ready-to-Drink Premiumization and/or VibesTMSM®©

Jul 6, 2022

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6 min read

The Gosling Index of Ready-to-Drink Premiumization and/or VibesTMSM®©

A vital forecasting resource from the boozeletter's award-losing in-house market research arm

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Fingers

An independent newsletter about drinking in America.


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