Archive

Pop-Tarts "regrets" its BuzzBallz collab. Sazerac? Not so much.

Plus: The Maris theory of the modern middle tier!

Dave Infante

Weekender

Sep 27, 2026

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4 min read

Surfside v. Skimmers, we hardly knew ye

Plus: The Great Reyes Realignment is on in Colorado!

Dave Infante

Buzzwords

Sep 25, 2026

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1 min read

"Liquid Center"

It's your Fingers Buzzwords of The Week!

Dave Infante

People need "community." Bars need a business model

Sep 23, 2026

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6 min read

People need "community." Bars need a business model

Plus: Revisiting “the marketing of no marketing”!

Dave Infante

Weekender

Unwanted beer brands + unwanted retail spaces = ???

Sep 20, 2026

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3 min read

Unwanted beer brands + unwanted retail spaces = ???

Plus: Reinventing Four Loko from first principles!

Dave Infante

Buzzwords

"Positioned to serve the long-term interests of our portfolio"

Sep 18, 2026

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1 min read

"Positioned to serve the long-term interests of our portfolio"

It's your Fingers Buzzwords of The Week!

Dave Infante

Wrestling with the "1,000-pound gorilla of the alcohol industry"

Sep 16, 2026

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5 min read

Wrestling with the "1,000-pound gorilla of the alcohol industry"

Plus: Cast your vote for The Buzzwords of The Week of Q3 2026!

Dave Infante

Buzzwords

Bribery by any other name would just be the booze industry

Sep 13, 2026

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3 min read

Bribery by any other name would just be the booze industry

It's time to choose The Buzzwords of The Week of Q3 2026!

Dave Infante

Buzzwords

"Improper payments and benefits to various alcohol retailer employees"

Sep 11, 2026

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1 min read

"Improper payments and benefits to various alcohol retailer employees"

It's your Fingers Buzzwords of The Week!

Dave Infante

Sep 9, 2026

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4 min read

Fixing beer's "Homer Simpson" problem

Plus: The Trump admin announced a ban on Canadian booze!

Dave Infante

Buzzwords

"The convenience and approachability and sessionability of the canned drinks"

Sep 4, 2026

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1 min read

"The convenience and approachability and sessionability of the canned drinks"

It's your Fingers Buzzwords of The Week!

Dave Infante

Interview

The hard truth about bourbon's "soft power" abroad

Sep 2, 2026

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5 min read

The hard truth about bourbon's "soft power" abroad

The Fingers Podcast with journalist Susannah Skiver Barton on American whiskey #glutwatch and the end of "piggyback tater wagon bullshit"

Dave Infante

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Pop-Tarts "regrets" its BuzzBallz collab. Sazerac? Not so much.

Surfside v. Skimmers, we hardly knew ye

"Liquid Center"

People need "community." Bars need a business model

Unwanted beer brands + unwanted retail spaces = ???

"Positioned to serve the long-term interests of our portfolio"

Wrestling with the "1,000-pound gorilla of the alcohol industry"

Bribery by any other name would just be the booze industry

"Improper payments and benefits to various alcohol retailer employees"

Fixing beer's "Homer Simpson" problem

"The convenience and approachability and sessionability of the canned drinks"

The hard truth about bourbon's "soft power" abroad

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