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The unbearable wokeness of drinking
LockSimple

Jul 31, 2024

•

10 min read

The unbearable wokeness of drinking

Plus: Saving Narragansett!

Like three Twisted Tea tallboys in a trenchcoat
LockSimple

Jul 28, 2024

•

11 min read

Like three Twisted Tea tallboys in a trenchcoat

Plus: Maintaining a sense of scale during a neo-prohibitionist panic? So hot right now!

What's the biggest "brand refresh" miss you've ever seen?

Jul 26, 2024

•

4 min read

What's the biggest "brand refresh" miss you've ever seen?

Dave Infante
Dave Infante
They’re glad to guzzle their own brand
LockSimple

Jul 24, 2024

•

12 min read

They’re glad to guzzle their own brand

Plus: Fingers Regulatory Roulette!

Dave Infante
Dave Infante
It's "multicultural LDA Zillennials" at the turn
LockSimple

Jul 21, 2024

•

15 min read

It's "multicultural LDA Zillennials" at the turn

A Fingers special report on the Buzzwords of The Week of the Year (so far)

Dave Infante
Dave Infante
Where are booze's "brotesters"?
LockSimple

Jul 17, 2024

•

10 min read

Where are booze's "brotesters"?

Plus: When Bud Light first got fruity!

Blinding yourself with bad 'shine is finally legal again
LockSimple

Jul 14, 2024

•

11 min read

Blinding yourself with bad 'shine is finally legal again

Plus: "Hulk Hogan was not involved in that decision, and race was not a factor"

How the Brits beat us to Four Loko

Jul 10, 2024

•

13 min read

How the Brits beat us to Four Loko

Plus: Behold, the United States of Boilermakers!

The high-stakes TikTok booze ad paradox
LockSimple

Jul 3, 2024

•

9 min read

The high-stakes TikTok booze ad paradox

Plus: How cold IPA got hot!

It's all popping off in the orb-shaped RTD market
LockSimple

Jun 30, 2024

•

11 min read

It's all popping off in the orb-shaped RTD market

Plus: “Napa Valley lower your tasting-room fees” challenge (IMPOSSIBLE!)

Wake up babe, new celebrity liquor scheme just dropped
LockSimple

Jun 26, 2024

•

10 min read

Wake up babe, new celebrity liquor scheme just dropped

Plus: Fingers Regulatory Roulette!

The end of an "absurd" beer franchise lawsuit
LockSimple

Jun 23, 2024

•

10 min read

The end of an "absurd" beer franchise lawsuit

Plus: It’s still a second-growth Bordeaux estate, and you’re not!

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